Digico Agency

Best Plastic Surgeon in Charleston

O'NEILL PLASTIC SURGERY

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Find the Perfect Grass

SOD SOLUTIONS

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A Sweat Studio by Sarah Frick

THE WORKS

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Beach Day? We Got This!

FOLLY BEACH CHAIR COMPANY

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Since 1972 Quintessentially Southern

CHARLESTON STEEPLECHASE

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Live Life in Harmony

HARMONY SENIOR LIVING

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Refuel with Intention

BLENDER BOMBS

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Judging a Book by its Cover

We’ve all been taught since a young age to not judge a book by its cover. While that might be true for people, there is some merit behind that saying for other things—like actual covers.

I’m going to quote Logo Design Love a lot. David Airey really knows his stuff so why reinvent the wheel? According to him, “People often choose products based on their perceived value rather than their actual value.

Let’s start with a few definitions and pictures, shall we?

BRAND: tone, mission statement, tagline, logo, color palette, typography, icons, voice, hashtags, imagery, patterns, styling, website, etc.

A LOGO is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.

“It’s kind of like putting a face to a name—logos help people remember their experiences with companies.” —David Airey

A BRAND REFRESH is a tweak of your brand messaging, colors, fonts, etc.

A REBRAND is a complete makeover whether that’s brand positioning, visuals, marketing towards a different audience, etc.

Examples from Digico:

Refresh — Nature’s Highway

Rebrand — Carmellas

Do you think your company needs a little refreshing or is it time for a total brand makeover? Let us help you! We would love to discuss what would be best for you and your brand moving forward! 

by Amanda Snyder, Graphic Designer