5 Traits of a Great Logo
5 Traits of a Great Logo: Vector, Legible, Versatile, Simple, and Unique
Your logo is your first impression to the world! What do you want it to say? Crafting strategic branding has never been more vital in the digital age where attention spans get shorter by the day. A great logo needs less than a few seconds to grab viewers’ attention and position your business over your competitors. That is why we at Digico complied five traits, that when achieved can help push the scales in your favor.
Having your logo created as a vector file is one of the basic fundamentals of brand creation. This means that your logo can be really small on a ballpoint pen or really large on a highway billboard and never lose quality. It’s important to mention a logo isn’t and shouldn’t be a photograph. Logos should be always be created in vector software such as Adobe Illustrator. Programs such as Adobe Photoshop are great for photo manipulation, but should never be used in the creation of a logo that needs to be infinitely scalable and future proof.
This one may seem obvious, but even some of the more well-known logos can struggle with it. As previously mentioned your logo may be all kinds of sizes in its lifetime on many different forms of media. Careful consideration to be taken to ensure the viewer can read the text even at quite a distance.
A great logo has assets that can be broken apart for use where applicable. This may include an icon separate from the typography or even having both a horizontal and vertical format of your logo. You never know when you might need to have an icon and making sure to future-proof your branding is key.
Remember when we mentioned the ever-shortening attention spans? That is one of the reasons for having a logo that can be digested as quickly as possible is so important. Keeping your design simple and versatile also increases the chances it will remain legible at any size. If in the future you ever want your logo embroidered on a shirt, etched on glass, or just printed as stickers your business’ logo will need to be as minimal as possible.
This is the trait every designer strives for when crafting a brand from scratch. In a world with flooded with similar businesses in the same market, how do we get you to stand out? With the proper research, strategy, and design your logo can be as memorable as you!
by Bianca Blue, Creative Director